Kenzo introduces FLOWER BY KENZO L'ABSOLUE, a fragrant ode to feminine beauty inspired by his beloved bloom, the poppy. "I cherish flowers," would often express Kenzo Takada. This latest eau de parfum unfolds in a vivid dance of luxurious petals and a soft, enchanting heart. As if caught in a breezy moment, the poppy releases its pollen, scattering the essence of new blossoms across the landscape. Through FLOWER BY KENZO, the essence of beauty flourishes. The bottle itself, adorned with a rich crimson hue, features the elegantly tousled poppy atop an artistic stem, a homage to Kenzo's Japanese heritage. AN ABSOLUTE REVELATION. Renowned perfumer Alberto Morillas elevates the poppy concept, crafting an alluring and sophisticated fragrance that marries spice with floral notes. The essence begins with saffron, an exquisite pistil, harmonizing with an aromatic mix of Orange Blossom and Rosa Damascena Absolute. The base is enriched with the warm, inviting embrace of Vanilla and White Musks, creating an intoxicating allure. FLOWER BY KENZO L'Absolue embodies the fragrance of a legendary flower. EMPOWERED FEMININITY. The face of this new scent is Masami Charlotte Lavault, a flower activist and founder of Paris's inaugural flower farm. With a blend of French and Japanese heritage and a deep appreciation for flora, she represents the spirit of the FLOWER woman. A romantic advocate, she draws inspiration from the natural world, much like her floral emblem. Together with KENZO, she seeks to foster sustainable and mindful flower farming practices while aiming to "make ecology irresistible"!