ATASHI's FIRMNESS AND BRIGHTNESS SERUM LOT introduces the High Efficiency Illuminating Serum, a highly concentrated liquid designed for optimal skin absorption to tackle various signs of aging and revive the skin's former glow and vitality. This revolutionary formula helps rejuvenate the skin, evening out the complexion, diminishing blemishes, and providing a soothing sense of calm and enjoyment. REGENERATION: Harvested from the remote alpine regions, the Edelweiss flower, often referred to as the "snow flower," thrives in harsh conditions. Its native cells boast leontopodic acid, a powerful compound that promotes skin renewal and restores its structural integrity, bringing us closer to everlasting youth. NEUTRALIZATION: Active ingredients derived from Magnolia and grape seeds work to mitigate cellular damage stemming from ongoing inflammation, known as “Inflamm'aging,” while also lessening facial redness. COMBAT: Utilizing NanoWhite® liposomes, which include arbutin, glutathione, and vitamin C palmitate, this serum effectively targets dark spots and enhances the skin's brightness and uniformity by inhibiting melanin production by 74%. Additionally, the included extract from red algae (Porphyra umbilicalis) acts as a natural UVA filter to prevent the formation of new age spots. CALMING AND SOOTHING: Infused with a delicate scent of Oranger de Provence and a unique comforting blend of Mg-B Biotechnological Glucan-Biosaccharide gum, this serum delivers a remarkable feeling of relaxation and joy to the skin in under a week. It aids in alleviating symptoms related to sensitive and reactive skin, such as itching, irritation, and tightness, while enhancing the skin's barrier function. Furthermore, creatine helps to invigorate fatigued cells, giving the complexion a revitalized and radiant appearance.