A FLORAL REVOLUTION FROM THE SEVENTIES Grey Flannel, crafted by Geoffrey Beene, is a men’s “Eau de Toilette” that masterfully blends oriental, floral, and woody notes. This fragrance was groundbreaking in the 1970s, unveiling a unique approach to masculine scents by integrating floral elements that were seldom explored before, paving the way for future perfumers. Launched in 1975 by perfumer André Fromentin, it marked Geoffrey Beene's inaugural fragrance. A renowned American fashion designer, Beene was known for his avant-garde and innovative style, which is clearly mirrored in this first olfactory creation. The scent opens with invigorating citrus notes of bergamot and lemon, seamlessly transitioning into floral hints of galbanum and neroli, which create a delicate foundation for the heart that features an array of blossoms including mimosa, iris, violet, sage, rose, geranium, and narcissus. The fragrance concludes with a splendid blend of woody undertones, imparting an elegant touch of sensuality. Quality and luxury converge in this scent, appealing to discerning customers who understand its value. Sophistication and class seamlessly intertwine to cater to those with a refined palate. INVARIABLE FORMULA. While many fragrances evolve over time, Grey Flannel maintains its original composition without alterations. A BENCHMARK FRAGRANCE. Today, Grey Flannel remains a benchmark in the perfume industry, celebrated for its distinctive aroma and the excellence of its violet notes. QUALITY AND LUXURY. This scent is designed for those who truly appreciate these attributes, merging sophistication and elegance to attract an audience with a taste for the finer things in life.