AN INDELIBLE SCENT THAT CAPTIVATES.THE GIRL OF NOW SHINE is the bold new offering from Elie Saab, crafted for those who dare to stand out. This latest iteration of the acclaimed GIRL OF NOW fragrance is, like its predecessor, an Eau de Parfum that falls within the Oriental Floral category. Tailored for a lively, sweet, and spirited woman, GIRL OF NOW SHINE amplifies the celebration of autonomy and strength in femininity, evolving it into a remarkable scent experience. Elie Saab continues to champion women and their societal contributions—principles that have been integral to the brand since its inception. This ethos resonates not only through his fragrances but also throughout other artistic expressions, notably his exquisite bridal collections. Iconic women have always played a significant role in the brand’s narrative, frequently taking center stage in its marketing campaigns, fashion shows, and events—both online and offline. Elie Saab’s creations embody a powerful idea that resonates widely: women are capable of achieving anything. A BOLD FRAGRANCE. Departing from Elie Saab’s traditional scents, GIRL OF NOW SHINE radiates a fragrance that appeals to young, spirited individuals, eager to explore their desires and ambitions. HERE TO MAKE AN IMPACT. This fragrance carries a strong and fearless message. The women associated with Elie Saab are assertively claiming their space, pursuing growth and transformation. Outdated conventions are discarded, horizons broadened, and aspirations are not just set but realized. ITS FRAGRANT PROFILE. The scent is sweet, fresh, and fruity, featuring top notes of mandarin, pear, pineapple, and an unexpected hint of pistachio. At the core, this Eau de Parfum unveils layers of bitter almond, orange blossom, ylang-ylang, and a memorable jasmine. The base rounds out with notes of vanilla, patchouli, and iris.