This cream is designed for 24-hour use, featuring a smooth consistency aimed at addressing sagging skin, diminished elasticity, profound wrinkles, and discoloration. In just one week, it protects against dryness and promotes skin that is more toned, smooth, and uniform (1). Enhanced to be four times more potent than its predecessor(2), this formula incorporates upgraded, powerful ingredients and comes in a sustainable refillable version. SHISEIDO’S TECHNOLOGY INSPIRED BY JAPANESE INNOVATIONS Includes the exclusive SafflowerRED™, grown solely in Japan, which aids in boosting the skin’s nutrient pathways and natural regeneration* while addressing issues like firmness loss, deep-set wrinkles, and pigmentation problems. It utilizes ReneuraRED Technology™ for both instant and enduring effects. *Based on in-vitro tests INSTANT AND SUSTAINED BENEFITS Achieve 43% more hydration within four hours (3). After one week, enjoy a boost of 35% in skin firmness and brightness (1). At the eight-week mark, skin may appear 53% firmer and more radiant (1). WOMEN'S APPROVAL (3) 98% reported firmer skin (4) 97% noticed a lifting effect (4) 94% observed brighter skin (4) 98% experienced proper hydration (4) (1) Self-evaluation involving 110 women. (2) Clinical study assessing firmness and radiance with Vital Perfection Uplifting and Firming Cream, 35 participants, and Advanced Cream with 33 participants focusing on current users. (3) Instrumental evaluation involving 27 women (4) Consumer feedback from 110 women. Percentage reflects results after eight weeks. Suitable for all skin types; non-comedogenic and dermatologically assessed. SIGNATURE SCENT AND CONSISTENCY Experience the refined, sweet fragrance of the distinguished Japanese orchid stemming from its rich components, bestowing timeless beauty and extraordinary brightness upon the skin. The Uplifting and Firming Advanced Cream features a luxurious and enveloping texture that gently seeps into the skin, demonstrating its true potential through its potent moisturizing and anti-aging characteristics. VITAL PERFECTION: SHISEIDO'S TOP LINE FOR LIFTING AND FIRMING Leveraging Shiseido’s profound scientific expertise, Vital Perfection offers revitalizing and multifunctional skincare solutions targeting the aging concerns commonly faced by women over 45, which include reduced firmness, pigmentation, uneven tone, profound wrinkles, and sagging skin. Discover the enhancement of your skin's firmness, lift, and brightness with clinically supported results. ELEVATE YOUR SKINCARE ROUTINE WITH A FIRMING TREATMENT Start by applying the Vital Perfection Liftdefine Radiance Serum, followed by the Uplifting and Firming Advanced Cream. Complete the regimen with the Uplifting and Firming Eye Cream. NEW REFILLABLE DESIGN The Uplifting and Firming Advanced Cream comes in a refillable container, minimizing plastic waste by up to 79% compared to the initial packaging.