THE CAPTIVATING CHARM OF BLOOMS DIOR ADDICT EAU FRAÎCHE is a women’s eau de toilette that belongs to the Floral family. This fragrance is the latest addition to the Addict collection, showcasing an enhanced floral essence that emphasizes femininity along with a sense of subtlety and grace. Launched in 2014 by perfumer François Demachy, it is crafted from simple ingredients that provide a gentle olfactory experience, distancing itself from any sense of luxury. ADDCT EAU FRAÎCHE is ideal for everyday use, particularly during warm weather, appealing to vibrant, playful women. It is designed for those who radiate positivity and joy to those around them. The scent journey opens with a refreshing citrus note from Calabrian bergamot. Following this, the heart transitions into a floral symphony featuring notes of freesia and lily of the valley. The composition closes with a base of white musk, adding a whisper of innocent sensuality. WIDE APPEAL. Dior aims to reach a larger demographic with this fragrance, as its gentle nature makes it suitable for both youthful women seeking a refreshing scent and more mature individuals desiring an elegant floral touch to their daily lives. SPRINGTIME SPIRIT. The light nature of ADDICT EAU FRAÎCHE celebrates the essence of spring, vibrant blooms, and the first warm sunbeams. This fragrance embodies the joy and positive energy characteristic of the season. ICONIC DESIGN. The bottle retains the recognizable shape found in the Addict lineup, but to reflect its lighthearted aroma, it trades the darker hues for a shimmering pink crystal that evokes transparency and delicacy.